Wetherspoon is set to sell fewer beers and wines from the EU, choosing instead to sell more from British and international breweries.
The pub giant will also replace champagne with British sparkling wines in the run-up to Brexit.
“This move helps us to broaden our horizons so that we create an improved offer for the two million customers who visit our pubs each week,” Brexiteer boss Tim Martin said.
“It is the start of a review of all products in the next six to 24 months, with the object of making our business more competitive. The EU’s customs union is a protectionist system which is widely misunderstood.
“It imposes tariffs on the 93 per cent of the world that is not in the EU, keeping prices high for UK consumers.
“Tariffs are imposed on wine from Australia, New Zealand and the US, and also on coffee, oranges, rice and more than 12,000 other products.
“There will be an inevitable transfer of trade post-Brexit to countries outside the EU, which will reduce prices in shops and pubs.
“The products we are now introducing are at lower prices than the EU products they are replacing.”
“Brexit will create big marketing opportunities for UK and non-EU producers, which Wetherspoon is keen to encourage.
“To maximise the opportunities from Brexit the UK must follow free trading nations like Australia, New Zealand and Singapore by ending tariffs.”
Martin said the chain would still continue to offer products from EU suppliers, as many of the contracts still have so many years on them, however, ” we are starting to make the transition to non-EU trade now.”
The changes will take effect from the 9th July. Fantastic news for British pub-goers and symbolic gesture for a global, independent Britain.