Pro-Brexit businessman Tim Martin has announced that Wetherspoon pubs will stop serving drinks from the EU and replace them with cheaper non-EU alternatives.
Those being ditched include: Jagermeister (Germany) along with two French brandies, Courvoisier and Hennessy Fine de Cognac.
Replacing them will be E&J Brandy (the number two selling brandy in the USA), Black Bottle (the number one selling brandy in Australia) and Strika, a herbal liqueur produced in England.
Spoons have already replaced champagne with sparkling wine from Britain and Australia as well as leaving out German beers for UK products instead.
The legendary Tim Martin has explained: “The three new products will be offered at a lower price than those they are replacing.
“This is a significant move by us and highlights our commitment to offering an excellent range of UK and world products, with the emphasis on quality and value for the two million customers who visit our pubs each week.
“In blind tastings conducted by Wetherspoon, the new products were more popular than those they are replacing.
“We will continue to review all products over the next 24 months, with the object of making the business more competitive and offering the best choice and value for customers.
“Many commentators talk of a ‘cliff-edge’ if the UK ‘crashes out’ of the EU without a deal.
“In reality, there is no cliff-edge, only sunlit uplands beyond the EU’s protectionist system of quotas and tariffs.
“All EU products have UK or non-EU replacements, often at equal or better quality and price.
“It’s important to remember that 93% of the world is outside the EU.”
We’ll drink to that, Tim!