Want fries with that degree?

Imagine you're a party of government. You've made education a key priority, and even appointed one of your most talented ministers to take on the education portfolio. The opposition, however, has recently been on the offensive over education — making it the centrepiece of their new agenda, and gaining ground in the public perception. What message do you put out there to take back the upper hand on this topic so near and dear to the hearts of Britons?

Westmonster offers the government the following advice: the message does not involve a press release containing the word "McDonalds" alongside "A-levels," "diplomas," and "qualifications."