Westmonster Deathmatches
Gordon Brown vs. Bovril
It's time for another round of Westmonster Deathmatches. Today we pit salty, once-popular Prime Minister Gordon Brown against Bovril, a salty beef extract rumoured to be popular.
![]() El Gordo | ![]() Bovril |
| Born | 1951 | 1870 |
| Home town | Govan, Glasgow | Burton upon Trent |
| Organisation | Labour | Unilever |
| Offspring | John, James Fraser | Chicken Bovril, Hula Hoops |
| Hairstyle | Tousled salt 'n pepper | Signature red lid |
| Mortal Enemy | David Cameron | Marmite |
| Greatest triumph | Sustained economic growth during term as Chancellor | Feeding the troops during the Prussian war |
| Tagline | "Not flash, just Gordon" | "The Two Infallible Powers - The Pope & Bovril" |
| Mixes with | Ed Balls | White pepper, cayenne |
| Glass container | Bottle | Jar |
| Old CW | Competent | War food |
| New CW | Incompetent | Tasty when spread on toast |
VERDICT: Broon's got youth on his side, but in the end, a contest like this really has to come down to flavour. Gordon's bland, Bovril isn't. Westmonster hates to pile on in these troubled times for the Prime Minister, but it looks as if Bovril wins this Deathmatch — and it wasn't even close.


