And he's off

BoJo has roused himself! He has shaken his blonde locks and prepared for battle! Like Ray Winstone in Beowulf! Or perhaps Ray Winstone in Sexy Beast.....

Anyway, he's got a new website, packed to the virtual rafters with crime-fightin', immigrant-bashin', bendy-bus-bollockin' goodness. Included in the package:

• A full-page ad from the Evenin' Stannah, parodying London's yellow crime signs as a way of highlighting the 27 deaths among young people in London last year (doesn't BoJo know the Stannah is only read by people who live outside London, and don't really care about disaffected youths knifing each other?)
• A juicy new biog, which describes BoJo as a "one-man melting pot" with his Franco-German-Turkish roots. He has four kids and a wife, apparently. No mention of his other extracurricular activities (although Westmonster did sit opposite Petronella Wyatt for a week, and can attest she did get a lot of phone calls from her mother)
• FOUR (count 'em) press releases so far this year! Who could ever accuse BoJo of not taking this mayor thing seriously? Who? David Cameron, you say? Oh.

All in all, it's a spiffing new thing, is the BoJo website. And no, it doesn't look like he's giving up his Commons seat: Constituency Info is one of only four links on the Back Boris navbar. Information architecture decisions speak volumes, people.